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The Rise of Modest Fashion

Last weekend happened in London the first London Modest Fashion Week, a new addition to the London fashion calendar. It's the first of its kind in Britain focused on the Muslim women, but it's also for anyone of any faith who likes to cover up a bit more. There is only a few like this in other countries, like the Istambul Modest Fashion Week that occurred last year, but this one in London was the first in a western country. Of course, there were a few other modest fashion shows in London, but it was more like an exposition than a fashion week. I had the opportunity to go to one like that last year, the Saverah Women Expo and it was very nice. But this time modest fashion designers from around the world showcased their collections in the city at the Saatchi Gallery. The event was organised by the modest fashion e-commerce Haute Elan.


Modest fashion, hijab

Being a Muslim woman and a fashion designer graduated, it's exciting to see modest fashion getting more attention in the mainstream. Faith and fashion may seem two different things, but they can be related, as it's by our garments that many times we can identify the religion of someone or the place that she is coming from. Furthermore, fashion is a form of expression and it's a big influence in the construction of someone's identity. When we choose what to wear in our everyday lives, we're expressing our personalities, identities, beliefs, values, feelings, humour and so on. It's through this way of communication that we become part of a community, a group and at the same time, we differentiate ourselves from each other.

"Fashion is a form of expression and it's a big influence in the construction of someone's identity." Via @ByAndreaB_ - Tweet this

There is no difference if you are Muslim. Every person is unique and has a different taste and style, some are more traditional, classic, minimalist, others more romantic and others are very colourful. We can wear clothes that respect our religious beliefs and still express ourselves with elegance and confidence. The problem is that there isn't many brands and designers catering to this consumer needs, especially for the ones who lives in the west.

"We can wear clothes that respect our religious beliefs and still express ourselves with confidence." Via @ByAndreaB_ - Tweet this

Now modest fashion is becoming more popular. We have seen a big UK department stores like Debenhams announce that is going to feature Muslim clothing in some of their stores, as well as Uniqlo, the first to start doing it; a hijabi women, Halima Aden, modelling in the last New York Fashion Week for Kanye West's brand Yeezy, and also in Milan Fashion Week for Alberta Ferreti and Max Mara; H&M featuring a hijabi in one of its campaigns; Dolce & Gabanna making a special collection for Muslim women; An Indonesian Muslim designer, Anniesa Hasibuan, make history in the New York Fashion Week featuring hijabs in every outfit; as well as the rise of many other Muslim fashion bloggers, influencers and designers, like Dina TorkiaAmena Khan and Hana Tajima just to name a few, and contemporary modest brands like Inayah and Aab Collection.

 1 - Halima Aden for Max Mara - Photo: Vogue 
2 - Hana Tajima's collection for Uniqlo - Photo: Uniqlo
3 - Anniesa Hasibuan Collection - Photo: Anniesa Instagram

1 - Hana Tajima - Photo: Instagram @hntaj
2 - Dina Torkia - Photo: Instagram @DinaTokio
3 - Amena Khan - Photo: Instagram @AmenaOfficial
4 - Mag Halat - Photo: Instagram @Mag_Halat

To see events like the London Modest Fashion Week happening is amazing. It's one more reason for me to love London, a city full of diversity and it's slap in the face to the rise of islamophobia. I hope I can see it happening here in Brazil too one day. Right now, we have one blogger in evidence, Mag Halat, but we still need a lot more, like brands catering to our needs and helping us on breaking prejudice and misconceptions. Fashion must be inclusive and a way to empower everyone! It's inspiring to see all of this happening.

"Fashion must be inclusive and a way to empower everyone!" Via @ByAndreaB_ - Tweet this

What do you think about it? Tell me in the comments! :)

See you in the next post!


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  1. There are varieties of fabrics, colors and prints that are used to complement hijab fashion, and it is worn with different methods of wrapping.

  2. This industry is prominent for its allure and in addition the blend of Indian convention and culture put into the planner wear that the models grandstand.